The objective of this project was to empower Dominar bike owners to perform basic bike maintenance themselves through guided tutorials, dealership-run events, and user-generated content — ultimately fostering a self-reliant riding community.
Project Brief
Objective:
Integration of DIY (Do-It-Yourself) module into the KOGO ecosystem of Dominar Bike App to perform basic bike maintenance themselves
Goals:
Promote self-servicing habits through certified DIY content.
Build a community of DIY creators and learners.
Increase engagement via gamification and recognition.
Drive accessory sales through coin-based redemption.
My Design Process
I followed an end-to-end UX process—from understanding the brief and researching user needs to prototyping, testing, and finally collaborating with developers for a smooth handoff.
Information Architecture
To structure the Dominar DIY experience, I created a role-based,information architecture that mapped all key user flows — from content discovery to post creation and gamification.
It distinguishes between regular users (viewers) and DIY Leaders (creators), ensuring personalized navigation and permissions.
Each screen was designed with category-specific filtering, progress tracking, and contextual prompts to support a smooth, scalable, and intuitive UX.
Design Components
To support the unique needs of the Dominar ecosystem, I designed a modular component library focused on reusability, clarity, and engagement.
User Interface Design
Outcome & Impact
Balanced user-generated content with quality control
Seamlessly integrated gamification, commerce, and community
Created a framework to expand across geographies and bike models
The design has also laid the foundation for future integrations for other biking apps, as well. advanced analytics for user engagement, and deeper service tie-ins with Dominar.
